My main goal in tree fruit extension entomology is to interpret the results of current research on fruit pests and formulate it into useful information that can then be made available to various clientele groups. I am a primary contributor to the development and implementation of the fruit program area plan of work that addresses the needs of diverse audience groups, including: the horticultural industry sector (growers, consultants, agricultural industry representatives of crop protection, production, processing, packing/storage, and distribution companies); governmental and regulatory agencies; campus- and field-based Cornell Cooperative Extension agents, specialists, and support staff; academic peers in neighboring states and provinces; and the public sector, including homeowners, community groups, local schools, and other public organizations.