White, Gerald B.
Professor Emeritus/a
My program is aimed at helping owners and managers of horticultural firms to improve their management skills. My extension program is supported by applied research devoted to the economics of horticultural crops. Extension programs emphasize economic analyses of orchard, vineyard, and greenhouse production systems. Risk Management for specialty crop producers has been an important program area in recent years. Current research projects include Economic Analysis of the Tart Cherry Federal Marketing Orders.
My international experience has focused on working with Eastern and Central European Universities and Institutes to develop their capacity for economic training and education during the transition to a market economy and accession to the European Union.
research
research and scholarship focus
My applied research is generally devoted to the economics of horticultural crops. I emphasize economic analyses of orchard, vineyard, and greenhouse production systems. ||This year, analysis of the Federal Marketing Order for Tart Cherries has been a major focus.
research areas
- adult and extension education | collaborative research area (CALS)
- entrepreneurship | collaborative research area (CALS)
- finance | collaborative research area (CALS)
- fruit and vegetable production | collaborative research area (CALS)
- horticultural sciences | collaborative research area (CALS)
- international agriculture | collaborative research area (CALS)
- risk analysis and assessment | collaborative research area (CALS)
- value-added agriculture | collaborative research area (CALS)
- vegetables | collaborative research area (CALS)
- viticulture | collaborative research area (CALS)
international geographic focus
submitted impact statement
- Improving the financial and business management performance of New York fruit farms and farm wineries | 2007 Impact statement
- 2007 Farm Bill: Policy options and consequences for northeast specialty crops | 2006 Impact statement
- Risk Management Education for agricultural producers | 2005 Impact statement
- Risk management education for agricultural producers | 2004 Impact statement
- Business planning for vineyards and wineries | 2004 Impact statement
affiliations
emeritus faculty in
- Applied Economics and Management (AEM) | Cornell department
member of graduate field
- Applied Economics and Management | graduate field
other Cornell affiliations
- Controlled Environment Agriculture (CEA) | research program
- Horticultural Business Management and Marketing Program | applied research and extension education program
service
outreach focus
My program is aimed at helping owners and managers of horticultural firms to improve their management skills. Economics of new technology in orchards, vineyards, and greenhouses and economic outlook are continuing areas of emphases. In addition, risk managment and crop insurance education have been an important focus for the last four years. Business planning for vineyards and wineries has been an important aspect of my work with the grape and wine industry.||I also work with the Premier Apple Cooperative on issues and an annual study regarding the cost and returns of packing and storing apples.
current professional activities
- Working with universities and research institutes in Central and Eastern Europe on a collaborative initiative, Sustainable Development of Rural Communities
- Co-chair, College of Agriculture and Life Sciences' Central and Eastern European Program Committee, Cornell University
background
educational background
- Ph.D., Pennsylvania State University, 1978
- M.S., Virginia Polytechnic and State University, 1973
- B.S., North Carolina State University, 1961
featured in
- Cornell agribusiness conference Dec. 6 explores new wine shipment legislation along with 2007 federal Farm Bill | Cornell Chronicle feature
publications
selected publications (listing in progress)
- Ilaslan, G., R. W. Langhans, and G. B. White. 2000. Investment analysis of CEA hydroponic systems growing Boston lettuce. Acta Horticulturae 536:269-76.
- White, G. B. 2000. Trends in apple marketing and impacts on NY growers' profitability. New York Fruit Quarterly 8(2):7-12.
- White, G. B., and W. Uva. 2000. Developing a strategic marketing plan for horticultural firms. Extension Bulletin 2000-01, Department of Agricultural, Resource, and Managerial Economics, Cornell University.
- White, G. B., B. L. Anderson, and James M. Hagen. 1999. Extension's role in increasing economic growth in the agri-food industry: A project in central New York State. Proceedings of the 14th European Seminar on Extension Education, Krakow, Poland, August, 1:124-32.
- White, G. B. 1996. The economics of converting conventionally managed vineyards to organic management practices. Acta Horticulturae 429:377-84.
- White, G. B., and Alison DeMarree. 1992. Economics of apple orchard planting systems. Information Bulletin 227, Cornell Cooperative Extension.
- White G. B., and D. Blandford. 1988. The competitive position of the United States grape and wine industry. A. E. Research 88-12, Department of Agricultural Economics, Cornell University.
Keywords: applied economics and management, farm business management, horticultural economics, management, marketing, markteting horticultural products, production economics