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Linking Brand Equity to Customer Equity Academic Article

Overview
Time
Identity
Additional Document Info
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Overview

authors

Leone, Robert P.
Rao, Vithala R.
Keller, Kevin Lane
Luo, Anita Man
McAlister, Leigh
Srivastava, Rajendra

published in

Journal of Service Research

Time

date/time value

2006

Identity

Digital Object Identifier (DOI)

dx.doi.org/doi:10.1177/1094670506293563

Additional Document Info

volume

9

start page

125

end page

138

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