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Timing decisions of new product preannouncement and launch with competition
Academic Article
Overview
Time
Identity
Additional Document Info
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Overview
authors
Su, Meng
Rao, Vithala R.
published in
International Journal of Production Economics
Time
date/time value
2011
Identity
Digital Object Identifier (DOI)
dx.doi.org/doi:10.1016/j.ijpe.2010.09.001
Additional Document Info
volume
129
start page
51
end page
64