individual publications

• academic article

  • Internal and External Cues of Meal Cessation: The French Paradox Redux?.  Obesity.  15:2920-2924. 2007
  • Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation.  Journal of Marketing Research.  44:84-99. 2007
  • The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions.  Journal of Consumer Research.  34:301-314. 2007
  • Calorie Underestimation, Meal Size, and Body Size.  FASEB Journal.  20. 2006
  • Can "Low Fat" Nutrition Labels Lead to Obesity?.  Journal of Marketing Research.  43:605-617. 2006
  • Can Low-Fat Nutrition Labels Lead to Obesity?.  Obesity.  14. 2006
  • Health Halos: How Nutrition Claims Influence Food Consumption for Overweight and Normal Weight People.  FASEB Journal.  20. 2006
  • How Biased Household Inventory Estimates Distort Shopping and Storage Decisions.  Journal of Marketing.  70:118-135. 2006
  • Internal and External Cues: French and American Explanations for Mindless Eating.  FASEB Journal.  20. 2006
  • Meal Size, Not Body Size, Explains Errors in Estimating the Calorie Content of Meals.  Annals of Internal Medicine.  145:326-332. 2006
  • Meal Size, Not Body Size, Explains Food Calorie Estimation Errors.  Obesity.  14. 2006
  • Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value.  Advances in Consumer Research.  31:145-147. 2004
  • When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity.  Journal of Marketing Research.  39:321-335. 2002
  • A Congruency Framework of Sales Promotion Effectiveness.  Journal of Marketing and Marketing Research in Russia.  31:52-66. 2001
  • A Benefit Congruency Framework of Sales Promotion Effectiveness.  Journal of Marketing.  64:65-81. 2000

• conference paper

  • The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-dish Consumption Intentions.  Marketing and Public Policy Conference Proceedings. 22. 2007
• Quantity and Salience Biases in Inventory Estimation 2003
• Sales Promotion Congruity and Promotion Effectiveness 1999