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Byrne, Sahara
Cornell Faculty Member
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Positions
- Assistant Professor, Communication (COMM), College of Agriculture and Life Sciences (CALS)
My most recent research aims to explain and predict when unintended effects occur in response to persuasive and strategic messages, especially those that are designed to be pro-social – such as health campaigns. I am especially interested in testing when and why youth resist campaigns, interventions, and policies designed to protect them from engaging in risky behaviors.
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Affiliations
Research
research activities
submitted impact statement
Publications
individual publications
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academic article
- Caring for mobile phone based avatars can influence youth eating behaviors. Journal of Children and Media. 6:83-89. 2012
- The unintended consequences of disclosure: The impact of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements. Journal of Health Communication. 17:1119-1137. 2012
- “People killing people on the news”: Young children’s descriptions of frightening television news content.. Communication Quarterly. 60:278-294. 2012
- Conceptualizing personal web usage in work contexts: A preliminary framework. Computers in Human Behavior. 27:2271-2283. 2011
- Toward predicting youth resistance to internet risk prevention strategies. Journal of Broadcasting and Electronic Media. 55:90-113. 2011
- It's Time To Eat! Using Mobile Games to Promote Healthy Eating. IEEE Pervasive Computing. 9:21-27. 2010
- It’s Time to Eat! Using Mobile Games to Promote Healthy Eating. IEEE Pervasive Computing. 9:21-27. 2010
- Young children's reports of media induced fear reactions and coping strategies. Journal of Children and Media. 4:1-17. 2010
- A test of competing cognitive explanations for the boomerang effect in response to the deliberate disruption of media-induced aggression. Media Psychology. 12:227-248. 2009
- Media literacy interventions: What makes them boom or boomerang?. Communication Education. 58:1-14. 2009
- The ‘boomerang’ effect: A synthesis of findings and a preliminary theoretical framework. . Communication Yearbook. 33:3-37. 2009
- A critical test of self-enhancement, exposure, and self-categorization explanations for first- and third-person perceptions. Human Communication Research. 33:143-162. 2007
- All joking aside: A serious investigation into the persuasive effects of funny social issue messages. Communication Monographs. 74:29-54. 2007
- Testing Supreme Court assumptions in California v. la Rue: Is there justification for prohibiting sexually explicit messages in establishments that sell liquor? . Communication Law Review. 7:23-53. 2007
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chapter
- Unintended consequences of public health messaging to reduce population rates of obesity. The Oxford handbook of the social science of obesity. 2011
- Media Literacy. Handbook of Media Processes and Effects. 2009
- What are the effects of media literacy?. Twenty Questions about Youth and the Media. 2007
Teaching
teaching overview
- Media effects, Media and Human Development, Persuasion, Strategic Communication
teaching activities
- COMM-3300: Media and Human Development - Spring 2013
- COMM-7970: Graduate Independent Study - Spring 2013
- COMM-7980: Communication Teaching Laboratory - Spring 2013
- COMM-7990: Graduate Research - Spring 2013
- COMM-8900: Master's-Level Thesis Research - Spring 2013
- COMM-9900: Doctoral-Level Dissertation Research - Spring 2013
- COMM-2200: Media Communication - Fall 2012
- COMM-7970: Graduate Independent Study - Fall 2012
- COMM-7980: Communication Teaching Laboratory - Fall 2012
- COMM-7990: Graduate Research - Fall 2012
- COMM-8900: Master's-Level Thesis Research - Fall 2012
- COMM-9900: Doctoral-Level Dissertation Research - Fall 2012
- COMM-3300: Media and Human Development - Spring 2012
- COMM-6180: Media Influence and Persuasion - Spring 2012
- COMM-7970: Graduate Independent Study - Spring 2012
- COMM-7980: Communication Teaching Laboratory - Spring 2012
- COMM-7990: Graduate Research - Spring 2012
- COMM-8900: Master's-Level Thesis Research - Spring 2012
- COMM-9900: Doctoral-Level Dissertation Research - Spring 2012
- COMM-2200: Media Communication - Fall 2011
- COMM-7970: Graduate Independent Study - Fall 2011
- COMM-7980: Communication Teaching Laboratory - Fall 2011
- COMM-7990: Graduate Research - Fall 2011
- COMM-8900: Master's-Level Thesis Research - Fall 2011
- COMM-9900: Doctoral-Level Dissertation Research - Fall 2011
Service
service to the profession
- Internal Awards Committee Committee Member 2010 -
- International Communication Association Member 2003 -
- National Communication Association Member 2003 -
- National Communication Association Officer, Other Officer 2007 - 2008
- Nominating Committee, National Communication Association Committee Member - 2007
- Graduate Student Representative (Elected Position), University of California, Santa Barbara Representative 2005 - 2006
- Graduate Student Advisory Committee to the Chair, University of California, Santa Barbara Committee Member - 2006
- UNIVERSITY OF CALIFORNIA, SANTA BARBARA Teaching Assistant Coordinator 2004 - 2005
- Graduate Student Campus-Wide Orientation, University of California, Santa Barbara Panelist - 2005
- Research Participation Committee, University of California, Santa Barbara Committee Member 2003 - 2004
- Undergraduate Affairs Committee, University of California, Santa Barbara Committee Member 2003 - 2004
reviewer or editor for
Background
education and training
- Ph.D. in Communication, University of California 2007
- M.A. in Communication, University of California 2004
- B.F.A. in Film and Television, New York University 1993
awards and honors
- Innovative Teaching Award, 2012
- Merrill Presidential Scholar Teaching Impact, 2012
- Merrill Presidential Scholar Teaching Impact, 2011
- Faculty Honoree With Distinction, 2010
- K. Kyoon Hur Dissertation Award, 2009
- 2009 Applied Consumer Economics Award, 2009
- 2009 Greek Faculty Honoree, 2009
- Young Faculty Teaching Excellence Award, 2009
- Outstanding Dissertation of the Year, 2008
- Top Four Student Paper, Unintended construct activation: A cognitive developmental explanation for the boomerang effect in response to strategic messages, 2007
- Top Paper, Testing Supreme Court Assumptions in California v. la Rue: Is There Justification for Prohibiting Sexually Explicit Messages in Establishments that Sell Liquor?, 2006
- George D. and Sarah McCune Fellowship, 2006
- Graduate Student Fellowship, 2004
- Faculty Award for Excellence in Screenwriting, 1993
- Tisch School of the Arts Talent Scholar, 1990
- Lew Wasserman Merit Scholarship, 1990
- Faculty Award for Excellence in Producing, 1990
Other
college
- CALS
name prefix
- Dr.