I'm an Assistant Professor in the History of Art & Visual Studies Department and the Asian American Studies Program. I'm completing my first book on the politics of visibility and representation in the context of surveillance culture. Focusing on fashion, a cultural site and source of image-saturation, I examine the ways in which new fashion technologies that draw on user-generated biometric data, locational tracking, individual purchase behavior monitoring, among other surveillance and dataveillance technologies are changing the politics and practices of cultural visibility for those historically rendered un-visible by fashion's normative whiteness. Drawing on an array of fashion's new technologies from blogs to virtual fitting rooms, I consider how such technologies monitor and manage the production of racial, gender, consumer, and civic subjectivities as well as the ways in which these surveillance practices and technologies are being repurposed in unintended ways. My book urges for a reconsideration of racial visibility under consumer surveillance culture in which the operations and forms of surveillance are not merely "top-down" but also - and increasingly - multidirectional, interactive, and participatory.