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Niederdeppe, Jeffrey D. H.
Cornell Faculty Member
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Positions
- Assistant Professor, Communication (COMM), College of Agriculture and Life Sciences (CALS)
Jeff Niederdeppe joined the faculty at Cornell University as an Assistant Professor of Communication in fall 2008. His research explores the effects of mass media campaigns and health news coverage on health behavior and social policy. Much of his published work has focused on the effectiveness of large-scale anti-tobacco media campaigns and the role of news coverage in shaping health behavior and policy. Current grant-funded projects aim to develop and test persuasive message strategies aimed at changing social determinants of health conditions like obesity by generating public and policymaker support for public policy change.
- Affiliations
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Affiliations
other Cornell affiliations
Research
research activities
principal investigator on
- STRATEGIC MESSAGE FRAMING FOR SUGAR-SWEETENED BEVERAGE TAX CAMPAIGNS awarded by JOHNSON, ROBERT WOOD 2011 - 2013
co-principal investigator on
Publications
individual publications
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academic article
- Beyond counter-arguing: Simple elaboration, complex integration, and counter-elaboration in response to variations in narrative focus and sidedness.. Journal of Communication. 62:758-777. 2012
- Are Americans ready to solve the weight of the nation?. New England Journal of Medicine. 367:389-391. 2012
- Disruption and identity maintenance in risk information seeking and processing.. Communication Theory. 22:138-162. 2012
- Exploring attributions and emotional reactions in processing narratives about obesity.. Journal of Health and Mass Communication. 3:168-190. 2012
- Exploring interpretation of complexity and typicality in narratives and statistical images about the social determinants of health.. Health Communication. 2012
- Exploring optimistic bias and the integrated model of behavioral prediction in the context of a campus influenza outbreak.. Journal of Health Communication. 2012
- Narratives and images used by public communication campaigns about social determinants of health and disparities.. International Journal of Environmental Research and Public Health. 9:4254-4277. 2012
- Socioeconomic disparities in fatalistic beliefs about cancer prevention and the internet.. Journal of Communication. 62:972-990. 2012
- Using theory to identify beliefs associated with support for policies to increase the price of high-fat and high-sugar foods. Journal of Health Communication. 17:90-104. 2012
- Attributions of responsibility for obesity: Narrative communication reduces reactive counterarguing among liberals. Human Communication Research. 37:295-323. 2011
- Genre-specific cultivation effects: Lagged associations between overall TV viewing, local TV news viewing, and fatalistic beliefs about cancer prevention. Communication Research. 38:731-753. 2011
- Qualitative research about attributions, narratives and support for policy, 2008. Preventing Chronic Disease. 8. 2011
- Socioeconomic variation in response to campaign advertisements to promote smoking cessation. Social Science and Medicine. 72:773-780. 2011
- Does local television news coverage cultivate fatalistic beliefs about cancer prevention?. Journal of Communication. 60:230-253. 2010
- News coverage and sales of products with trans fats: Effects before and after changes in federal labeling policy. American Journal of Preventive Medicine. 36:395-401. 2009
- Validating measures of scanned information exposure in the context of cancer prevention and screening behaviors. Journal of Health Communication. 14:721-740. 2009
- Beyond knowledge gaps: Examining socioeconomic differences in response to cancer news. Human Communication Research. 34:423-447. 2008
- Cancer news coverage and information seeking. Journal of Health Communication. 13:181-199. 2008
- Consequences of dramatic reductions in state tobacco control funds: Florida, 1998-2000. Tobacco Control. 17:205-210. 2008
- Media strategies to promote smoking cessation among socioeconomically disadvantaged populations: What do we know, what do we need to learn, and what should we do now?. Social Science and Medicine. 67:1343-1355. 2008
- Message design strategies to raise public awareness of social determinants of health and population health disparities. Milbank Quarterly. 86:481-513. 2008
- Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health. 98:916-924. 2008
- Examining the dimensions of cancer-related information seeking and scanning behavior. Health Communication. 22:153-167. 2007
- Fatalistic beliefs about cancer prevention and three prevention behaviors. Cancer Epidemiology, Biomarkers, and Prevention. 16:998-1003. 2007
- Media advocacy, tobacco control policy change, and teen smoking in Florida. Tobacco Control. 16:47-52. 2007
- Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research. 34:382-405. 2007
- Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication. 57:272-292. 2007
- Using anti-tobacco industry messages to prevent smoking among high-risk adolescents. Health Education and Behavior. 21:325-337. 2006
- Assessing the validity of confirmed ad recall measures for public health communication campaign evaluations. Journal of Health Communication. 10:635-650. 2005
- Comparing adolescent reactions to national tobacco countermarketing advertisements using Web TV. Social Marketing Quarterly. 5:3-18. 2005
- How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking. Tobacco Control. 14:377-383. 2005
- Syntactic indeterminacy, message sensation value-enhancing features, and message processing in the context of tobacco countermarketing advertisements. Communication Monographs. 72:324-344. 2005
- The theory of the truth: How counter-industry media campaigns affect smoking behavior among teens. Health Psychology. 24:22-31. 2005
- Confirming “truth”: More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health. 94:255-257. 2004
- Does living in a tobacco producing state limit the effectiveness of tobacco industry-focused counter-marketing campaigns? Evidence from truth. Tobacco Control. 13:283-288. 2004
- Social imagery, tobacco independence and the truth campaign. Journal of Health Communication. 9:425-441. 2004
- The effects of state counter-industry media campaigns on beliefs, attitudes, and smoking status among teens and young adults. Preventive Medicine. 37:544-552. 2003
- Youth tobacco prevention mass media campaigns: Past, present and future. Tobacco Control. 12. 2003
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chapter
- Unintended consequences of public health messaging to reduce population rates of obesity. The Oxford handbook of the social science of obesity. 2011
- Anti-smoking campaigns. Encyclopedia of science and technology communication. 2010
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conference paper
- Deeper processing leads to a liberal shift in support of public health policy. 62nd Annual ICA Conference Proceedings. 2012
- Prescriptive Persuasion and OpenEnded Social Awareness: Expanding the Design Space of Mobile Health. ACM Conference on Computer-Supported Cooperative Work (CSCW). 475-484. 2012
- Complex attributions of responsibility in narratives designed to increase support for policies to reduce rates of obesity. National Communication Association. 2011
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report
- Factors Affecting Fish Consumption among Licensed Anglers Living in the Great Lakes Region.. 78. 2012
- Assessment of the Great Lakes States’ Fish Consumption Advisory Programs 2011
- Factors Influencing Fish Consumption by Key Audiences in the Great Lakes Region 2011
- Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings 2003
- Exposure to Pro-Tobacco Messages among Teens and Young Adults: Results from Three National Surveys 2003
featured in archived article
Teaching
teaching activities
- COMM-3760: Planning Communication Campaigns - Spring 2013
- COMM-7970: Graduate Independent Study - Spring 2013
- COMM-7980: Communication Teaching Laboratory - Spring 2013
- COMM-7990: Graduate Research - Spring 2013
- COMM-8900: Master's-Level Thesis Research - Spring 2013
- COMM-2820: Research Methods in Communication Studies - Fall 2012
- COMM-6760: Public Health Communication - Fall 2012
- COMM-7970: Graduate Independent Study - Fall 2012
- COMM-7980: Communication Teaching Laboratory - Fall 2012
- COMM-7990: Graduate Research - Fall 2012
- COMM-8900: Master's-Level Thesis Research - Fall 2012
- COMM-7970: Graduate Independent Study - Spring 2012
- COMM-7980: Communication Teaching Laboratory - Spring 2012
- COMM-7990: Graduate Research - Spring 2012
- COMM-8900: Master's-Level Thesis Research - Spring 2012
- COMM-2820: Research Methods in Communication Studies - Fall 2011
- COMM-7970: Graduate Independent Study - Fall 2011
- COMM-7980: Communication Teaching Laboratory - Fall 2011
- COMM-7990: Graduate Research - Fall 2011
- COMM-8900: Master's-Level Thesis Research - Fall 2011
Service
service to the profession
- National Institute of Public Health of Mexico , Media Advocacy Project to Promote Tobacco Control Policy in Mexico Campaign Advisory panels 2007 -
- National Institute of Public Health of Mexico , Media Campaign to Support Tobacco Free Workplace Legislation in Mexico City Campaign Advisory panels 2007 -
- International Communication Association Member 2003 -
- National Communication Association Member 2003 -
- American Public Health Association Member 2002 -
- International Communication Association Officer, Secretary 2009 - 2011
- Society for Research on Nicotine and Tobacco Member 2008
- Beijing Olympics Smoke-Free Initiative Journalist Training Campaign Advisory panels - 2008
- Partnership for Tobacco-Free Maine Media Evaluation Project Campaign Advisory panels - 2008
- Program Planning Subcommittee Member, National Conference on Tobacco or Health Committee Member - 2004
reviewer or editor for
- Cases in Public Health Communication and Marketing
- Communication Methods and Measures
- Communication Research
- Communication Yearbook
- Health Communication
- Health Education Research
- Health Psychology
- Human Communication Research
- Journal of Communication
- Journal of Health Communication
- World Health and Medical Policy
Background
education and training
- Ph.D. in Communication, University of Pennsylvania 2006
- M.A. in Communication, University of Pennsylvania 2001
- B.A. in Communication, University of Arizona 1999
awards and honors
- Top 4 Paper, 2010
- Top 25 Reviewer, 2010
- Top 4 Paper, 2009
- National Institutes of Health Loan Repayment Award, approximately $20,000, 2007
- Top 3 Paper, 2006
- Paper Voted 6th Most Important and Influential Paper in Tobacco Control (Category: Epidemiology of Tobacco Use, Knowledge, Beliefs, and Attitudes), 2005
- Best Poster Award, 2005
- Top 4 Paper, Health Communication Division, 2003
- Magna Cum Laude, 1999
- Phi Beta Kappa, 1999
Other
alternate name
- Jeff Niederdeppe
college
- CALS
name prefix
- Dr.