Why we eat more than we think CALS Impact Statement uri icon

abstract

  • My work in the Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping as well as the discovery of the 100 calorie packs and some simple everyday insights:
    A person will eat an average of 92 percent of any food they serve themselves.
    The average person makes an excess of 250 decisions about food each day.
    The Nutritional Gatekeeper of a home influences an estimated 72 percent of all of the food their family eats.
    Because of visual illusions, people (even bartenders) pour 28 percent more liquid into a short wide glasses than tall ones.
    Fifty percent of the snack foods bought in bulk (such as at a warehouse club store) are eaten within 6 days of when it is purchased.