Why we eat more than we think
CALS Impact Statement
My work in the Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping as well as the discovery of the 100 calorie packs and some simple everyday insights:
A person will eat an average of 92 percent of any food they serve themselves.
The average person makes an excess of 250 decisions about food each day.
The Nutritional Gatekeeper of a home influences an estimated 72 percent of all of the food their family eats.
Because of visual illusions, people (even bartenders) pour 28 percent more liquid into a short wide glasses than tall ones.
Fifty percent of the snack foods bought in bulk (such as at a warehouse club store) are eaten within 6 days of when it is purchased.
There is a growing concern with obesity. While many wish to blame agriculture and industry, I believe many more immediate changes can be made in one`s own household.
Eight articles (four in top-tier journals) and many media appearances.
Author interview scheduled to appear on "Good Morning America," Monday, October 23rd.
Author scheduled to appear on "Weekend Today," October 29th.
Feature scheduled in the "Dining Out" section of The New York Times, October date tk, (circ: 1.1 million).
LIFE section cover feature scheduled in USA Today, 10/18, (circ: 2.3 million).
Feature scheduled on O: The Oprah Magazine, November issue, (circ: 2.4 million).
Author Q&A scheduled to appear in the Time magazine supplement "Connection," on stands 10/6, (circ: 1.2 million).
Mention scheduled in story on "Food Secrets" in Reader's Digest, October issue, (circ: 13 million).
Ice Cream study and book scheduled to be mentioned in Reader's Digest, November issue, (circ: 13 million).
Author interview scheduled to appear in Life, date tk, (circ: 12 million).
Feature scheduled in Prevention, January issue, (circ: 3.4 million).
Scheduled to be mentioned in the "Pleasures" Q&A column in Cosmopolitan, November issue, (circ: 3 million).
Author interviewed and cited in a feature in Glamour Magazine, September issue, (circ: 2.4 million).
Book is scheduled to be mentioned in Redbook, December issue, (circ: 2.4 million).
Feature scheduled in Men's Health, November issue, (circ: 1.8 million).
Author and book mentioned in Shape Magazine, August issue, (circ: 1.7 million).
Author interview scheduled in Shape Magazine, December issue, (1.7 million).
Author and book mentioned in a feature in Fitness Magazine, August issue, (circ: 1.5 million).
Author Q&A scheduled in Fitness Magazine, November issue, (circ: 1.5 million).
Interview in full-page feature on dining-out eating traps in Self, September issue, (circ: 1.4 million).
Interview scheduled in Health, January/February issue, (circ: 1.4 million).
Two-page book feature on portion control scheduled to appear in First For Women, on stands 10/30,
(circ: 1.4 million).
Interview scheduled in Diane/Curves Magazine, December issue, (circ: 1million).
Review and interview scheduled in LifeTimes Magazine, date tk, (circ: 500,000).
Author quoted and book mentioned in article on food labels in Women's Health, December issue, (circ: 450,000).
Mention in fall books roundup in the Sacramento Bee, 8/27, (circ: 341,457).
Interview scheduled in Natural Health, November issue, (circ: 302,929).
Author quoted and book mentioned in piece on "dining out diet traps" in Metro New York, 8/22, (circ: 300,000).
Review scheduled in Body + Soul, November/December issue, (circ: 242,000).
Mindless Eating is scheduled to be included in Eating Well magazine's "Best Books of 2006" story, December issue, (circ: 236,795)
Author interview scheduled in nutrition column in Looking Good Now! Magazine (a new American Media publication which showcases women's real-life weight-loss stories), October issue, (circ: tk).
Interview scheduled on Martha Stewart Radio/Sirius satellite network, date tk.
Interview scheduled on Cosmo Radio, date tk.
Review in Publishers Weekly, 9/4.
Review in Booklist, 9/15.