William Schulze is Robinson Probessor in Applied Economics and Management. Early in his career he focused on theoretical issues in the new field of Environmental and Resource Economics including efficient ways to regulate emissions and management of non-renewable resurces. Later as the field matured, his work focused on ways to measure the benefits and costs of environmental improvement. This empirical research revealed that many of the underlying assumptions of economic theory were inconsistend with actual behavior when people faced risks or situations involving loss. He then turned to the laboratory using methods from experimental and behavioral economics to attempt to develop a basic understanding of human behavior essential to improving economic policy and institutions.