Simakova, Elena

Postdoctoral Associate

BSc, MSc (MEPhI Moscow), MSc (Bath), DPhil (Oxford)

Email: es537@cornell.edu

research

research and scholarship focus

My research can be broadly described as an inquiry into the cultural ways of constructing new knowledge and technologies, with a focus on empirical and theoretical questions concerning governance of emerging technologies and technological change in the context of market relations. I am particularly interested in technologies associated with a transformative promise and with controversial claims regarding their content, impacts and implications, such as nanotechnologies, converging technologies, radio frequency identification, wearable computers, and the world wide web. I have studied scientific, corporate and policy making settings, as well as their intersections, primarily by way of organisational ethnography.

As a postdoctoral researcher at Cornell, since October 2007 I have worked on the brokering of collaborations and university-industry knowledge and technology transfer around emerging nanotechnologies. What does the introduction of the new entity (nano) mean for scientists, and for university practices of technology transfer and commercialisation, in terms of trying to accommodate individual “nano” cases into university regulations and procedures? To address these questions, my research aims at analysis of collaboration as an element of scientific organizational discourse and of organizational accounting. This research project is jointly supported by the Department of Science & Technology Studies (S&TS) and Center for Nanoscale Systems (CNS) at Cornell as a part of the Social and Economic Issues in Nano (SEIN) initiative.

Between 2002 and 2008 I conducted fieldwork with major IT corporations in Europe looking at business to business marketing of Radio Frequency Identification (RFID) technologies in the UK, and also at marketing of innovative technologies of visualisation (wearable displays) to consumers in France. This corporate anthropology research, which includes my DPhil thesis (Oxford) and a postdoctoral project (Ecole des Mines and Telecom-ParisTech, France), examines the construction of credible accounts of emerging technologies by corporate actors (marketing in particular) in the situations of uncertainty about the properties of new technologies.

As a part of my more general interest in emerging technologies and policy making process, I have taken part in the European Commission CONTECS (Converging Technologies) project on the roles of social sciences and humanities in converging (Nano-Bio-Info-Cogno) technologies in 2006-2008.

A summary list of my research interests:

  • University-industry collaboration around nanotechnologies as an organisational phenomenon
  • The policy and politics of emerging technologies
  • The boundaries of silence: non-disclosures and the creation of collaborative spaces
  • An ethnographic perspective on marketing knowledge and marketing theory
  • Market experimentations, and product ‘launch’ as a corporate practice

affiliations

academic staff in

other Cornell affiliations

background

educational background

I received my DPhil in Management Studies degree (2007) from the Saïd Business School, University of Oxford, where I was awarded a Science and Technology Studies studentship. Before joining S&TS and CNS at Cornell, I was a Postdoctoral Fellow at the Centre for Sociology of Innovation (CSI) at Ecole des Mines and the Department of Economics and Social Sciences (SES) at Telecom-ParisTech in Paris, France (2006 and 2007). I also hold BSc and MSc in biophysics and radiation ecology (1996) from the Department of Theoretical Physics of the Moscow Engineering and Physics Institute (MEPhI). My interest in the social dimensions of science and technology was prompted by my professional experience in international public communications for an intergovernmental non-proliferation programme (ISTC) based in Moscow, Russia. I pursued an MSc in Science, Culture and Communication at the University of Bath (UK) as a UK FCO Chevening scholar in 2001/2002. As a visiting scholar I conducted research at the Center for Nanotechnology in Society (CNS) of the University of California at Santa Barbara (UCSB) in 2008; the Centre for Sociology of Innovation (CSI), Ecole des Mines, Paris in 2006; and at the Virtual Knowledge Studio (VKS, formerly Nerdi) of the Royal Netherlands Academy of Arts and Sciences (KNAW), Amsterdam in 2002.

publications

selected publications (listing in progress)

Simakova, Elena (forthcoming) “RFID ‘Theatre of the Proof’: Product Launch and Technology Demonstration as Corporate Practice”, in Social Studies of Science.

Neyland, Daniel and Elena Simakova (2009) "How Far Can We Push Sceptical Reflexivity? An Analysis of Marketing Ethics and the Certification of Poverty", in Journal of Marketing Management, Special Issue ‘Expanding the Disciplinary Space: on the Potential of Critical Marketing', Volume 25, N 7-8, 2009: 777-794.

Simakova, Elena (2008) "On Display: market experimentation in technology commercialization", in Actes du 1-er atelier du Programme Initiative "TIC, usages et organisations", 8-9 janvier 2008, TELECOM ParisTech et TELECOM Bretagne.

Simakova, Elena and Neyland, Daniel (2008) "Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology", in Marketing Theory 2008 (8), pp. 91-116.

Steve Woolgar, Christopher Coenen and Elena Simakova (2008) “The Ontological Politics of Convergence”, Appendix C of the final EU FP6 CONTECS (Converging Technologies) project report.

Steve Woolgar, Catelijne Coopmans, Daniel Neyland and Elena Simakova (2005) “Does STS Mean Business Too?” A provocation piece for a one day workshop at Saïd Business School University of Oxford 29th June 2005.

Anne Beaulieu and Elena Simakova (2006) “Textured Connectivity: an ethnographic approach to understanding the timescape of hyperlinks”, Cybermetrics, Volume 10 (2006): Issue 1.

 

talks and presentations

Simakova, Elena (October 2009) ‘Technology, Accountability and Specificity: a “nano” case’, at the Society for the Social Studies of Science (4S) Annual Meeting in Washington, DC, 28-30 October 2009.

Simakova, Elena (September 2009) ‘Making Nano Matter: the strategic ironies of nano”, talk at Cornell Social Science Research Group (SSRG), 28 September 2009.

Simakova, Elena (July 2009) ‘Making Nano Matter: organising accountability relations for emerging technologies’, invited speaker at the European Group for Organizational Studies (EGOS) Colloquium, Sub-theme 16: ‘Societal accountability: Understanding and negotiating the identity of individuals, societies and institutions’, 2009 Colloquium, Barcelona, Spain.

Simakova, Elena (November 2008) “Technology, Accountability and Specificity: a ‘nano’ case”, public lecture at the Center for Nanotechnology in Society, University of California at Santa Barbara.

Simakova, Elena (October 2008) “Technology, Accountability and Specificity: a ‘nano’ case", Cornell S&TS Science Studies Research Group.

Coenen, Cristopher, Elena Simakova and Steve Woolgar (2008) ‘The Ontological Politics of Convergence’, Society for the Social Studies of Science (4S) joint meeting with European Association for Studies of Science and Technology (EASST), Rotterdam, the Netherlands, 20-23 August 2008.

Simakova, Elena (February 2008) “On display: market experimentation in technology commercialisation”, Cornell S&TS Science Studies Research Group.

Simakova, Elena (January 2008) “On display: market experimentation in technology commercialisation”, Workshop “Usages”, GET/ENST Paris.

Simakova, Elena “RFID ‘theatre of the proof’: a reflexive ethnography of technology marketers as boundary workers”, invited speaker at the “Boundary Object, Boundary Work” series of workshops at the University of Grenoble, May 2007.

Simakova, Elena (2005) ‘‘Softly-softly’ tagging the world: the accomplishment of RFID as a tellable story’, Middle-range Theories and STS workshop, Amsterdam, 28-29 April 2005; ENST Paris Workshop “Usages”, 30 June 2006; “WiP” seminar, Saïd Business School, Oxford, June 2006.

Simakova, Elena “The Public Face of Databases: the creation of knowledge in the World Wide Web”, public lecture, Amsterdam, Nerdi, the Royal Netherlands Academy of Arts and Sciences, April 2002