Keywords

  • business / marketing
  • customer satisfaction
  • DUS
  • food marketing
  • food retailing
  • management teaching
  • manufacturer-retailer relationships
  • tobin prof.

McLaughlin, Ed

Robert G. Tobin Professor of Marketing; Director, Undergraduate Program
My professional focus is on marketing generally and the marketing of food products specifically. I oversee a research staff of 6 professionals who also assist in my outreach to food industry companies and the general public. The Food Industry Management Program that I direct offers 15-20 executive education programs each year for the food industry. We also conduct research on the food system. Nearly half of my time is spent overseeing the Undergraduate Buiness Program, the largest major (700+ students) at Cornell.

research

research and scholarship focus

My research focuses on the activities that support and relate to the marketing of food products. This might be new product development, industry structure, efficiency issues and consumer behavior.

primary investigator of

research areas

affiliations

head of

faculty appointment in

administrative appointment

member of graduate field

other Cornell affiliations

service

outreach focus

My extension/outreach effort is directed largely at working to improve the knowledge base of food companies, in New York and around the world, and to inform consumers.

current professional activities

  • Nijenrode University, The Netherlands School of Business
  • Nitra Economic Institute, Slovakia

background

educational background

  • Ph.D., Michigan State University, 1983
  • M.S., University of Vermont, 1977
  • B.S., St. Lawrence University, 1970

awards and distinctions

• Stephen Weiss Presidential Award for Distinguished Teaching 2007
• SUNY Chancellor's Award for Excellence in Teaching, 1998
• Presidential Award for Excellence in Research Communication (with John Park), Food Distribution Research Society, 1998
• AAEA Distinguished Undergraduate Teaching Award, 1993
• Professor of Merit–Outstanding Professor, College of Agriculture and Life Sciences, 1988

publications

selected publications (listing in progress)

Simon, D.H., M.I. Gómez, E.W. McLaughlin, and D.R. Wittink. “Employee Attitudes, Customer Satisfaction, and Sales Performance: Assessing the Linkages in US Grocery Stores” In press, Journal of Managerial and Decision Economics.

Gómez, M.I, V.R. Rao and E.W. McLaughlin. 2007. “Depth and Allocation of Trade Promotions: Evidence from the US Supermarket Industry.” Journal of Marketing Research, Vol. 44 Issue 3, p. 410-
424.

Gupta, S., E.W. McLaughlin and M.I. Gómez. 2007. “Guest Satisfaction and Restaurant Performance,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 48, No. 3, 284-298.

McLaughlin, E. W. 2004. The dynamics of fresh fruit and vegetable pricing in the supermarket channel. Preventive Medicine, vol. 39S2: 81-87.

Gomez, M. I., Rao, V. R., McLaughlin, E. W. 2004. Depth and allocation of trade promotions: Evidence from the US supermarket industry. Proceedings from the European Association of Agricultural Economists, Paris, France, May.

Gomez, Miguel, Edward W. McLaughlin, and Dick R. Wittink. Forthcoming. Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing.

Perosio, Debra J., Edward W. McLaughlin, and Sandra Cuellar. 2003. A menu of opportunity: Produce in the foodservice industry. Newark, DE: Produce Marketing Association.

Sirohi, Niren, Edward W. McLaughlin, and Dick R. Wittink. 1998. A model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing 74(2): 223-45.

Park, J. L., and E. W. McLaughlin. 1998. New developments in grocery manufacturer and distributor marketing programs: A survey of U.S. wholesalers and retailers. Journal of Food Distribution Research 29:15-23.

McLaughlin, Edward W., Debra J. Perosio, and John L. Park. 1998. Retail logistics and merchandising in the USA: Current status and requirements in the Year 2000. International Journal of Retail and Distribution Management 26(2):97-105.

McLaughlin, Edward W., and Vithala R. Rao. 1991. Decision criteria for new product acceptance and success: The role of the trade buyer. Westport, CT: Greenwood Publishing.

Keywords: business / marketing, customer satisfaction, DUS, food marketing, food retailing, management teaching, manufacturer-retailer relationships, tobin prof.